Little Labels was founded, by me - Angela, a mum of 3. 
I moved from Central London to live in the countryside 12 years ago. When I had my children I found that there weren't any inspirational independent children's shops in Berkshire, I had no choice but to travel to shopping malls or shop online.
I have been planning to open a children's boutique after my 3rd daughter was born. I waited until she started pre-school then I took the plunge and opened our first branch in July 2020, in the middle of a global pandemic.

Here are a few facts about me:

I love texture - wooden toys, cashmere blankets, rattan furniture and knitted baby rattles...
I appreciate quality - the details, durability and unique designs...
To me, growth is important - as a person, mum and the brand - research, social media, education & customer feedback 
I believe in magic - let the children's imagination run wild- 
building dens, dressing up and bug hunting in the woods...
I believe in High Street, a High Street full of quirky, exciting and inspirational independent retailers.
My aspiration is to branch out to other beautiful rural parts of UK and liven up their High Street with our energy.